Opinions matter

Cyclical innovation

This may be my most unexpected subject: Microsoft's good side. As a forever Mac user I am not a big proponent of the demi-cartel position Microsoft instills on the computer industry, yet I realize that at the same time Oracle pursues a cartel in the database business and Apple is driving for a cartel in the music business. So all the major players deploy the tactics that suit their success in the market. C'est la Vie.

But my recent observations of Microsoft are very positive. Today I read the XBOX people are prepping tools for individual game designers to build their own games. That is big. Big as in free-markets. The free supply and demand characteristics of free-markets are brought to the gaming industry, absolutely beautiful. Microsoft will be a winner through an effective platform on which both the supply of the Long Tail and the Body (main stream supply) of the gaming market thrive.

Also, interesting has been the personal experience with Microsoft, especially the entertainment group. I am currently positioning a Venture Company portfolio company to Microsoft (full-body gesture recognition), and within less than two weeks they respond, call and are prepared to setup a meeting. Companies like Apple, Sega and many others can learn something from this agile behavior of a big gorilla. Microsoft is truly changing.

Microsoft is getting it!

I couldn't help but chuckle when I read today's updated report on the Secure Content Management (SCM) market by number-cruncher industry analyst IDC. Having dealt with some of the companies in the top ten of that report, I can tell you that the numbers they report to IDC are not only incorrect but paint a picture of growth and penetration that could not be farther from the truth.

Yet, investors and entrepreneurs use this data to engage in new ventures together. Business partners base their strategic picks on it. Customers bet their careers on it. Even the suppliers (of SCM solutions) use this data to prove to their business unit managers how much progress they've made; what was the last time you got away with writing your own report card?

The problem with the IDC analysis is that it pretends to show what the size of the market is, and the operators in it, by simply adding the sum of finagled realizations. But what about the size of the total addressable market? A top down analysis of the market means nothing if it doesn't intersect with a bottoms up analysis (how applicable this technology is to the market). How many computers could be protected with SCM versus how many are? Is the sum of realizations really equal to the sum of opportunities? I don't think so. There is plenty of opportunity for SCM vendors that think different.

So, not only does the analysis of the opportunity stink, the facts are doctored too. Let's be real, Secure Content Management is a bull market with room for 130 competing vendors, sounds like no-one has cracked the code yet. Entrepreneurs should approach security from a new perspective that crosses artificial boundaries defined by the major players, let us know if you need help.

The industry-analyst cookbook

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I am perplexed about Plaxo. With so many hot-shots of the Silicon Valley VC elite on the board, including Michael Moritz from Sequoia, Tim Koogle of Yahoo! and Ram Shriram of Sherpalo, this company still seems to be looking for its identity and even worse, its strategy.

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Since the Mac beta version was released just recently, I took a moment to try it out. But without going into detail about that disappointing experience, let me tell you how I achieved Plaxo nirvana without it. For over two years I 'abuse' LinkedIn in a way that tops the Plaxo service: every now and then I re-upload all my 2600-and-growing contacts to LinkedIn and then export the whole list back out as a group v-card. The Mac address book will then import those and politely ask me to update the existing contacts. Voila, all contacts are up to date from a single source.

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LinkedIn is much more than contacts however, it draws in users that want to connect with others based on past experiences and then exchange their contact information. So, Linkedin is essentially the application on top of a contact database. With 10 Million users Plaxo better figure out real fast what the application on top of it looks like, LinkedIn is moving upstream to a higher value proposition but has an opportunity to move downstream and squash Plaxo whenever it feels like.

So who is not paying attention here?