TV is dead

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tv-test-pattern

TV is dead, not because of its lack of distribution but because of its deplorable content. You would think that the invention of the Digital Video Recorder by Tivo would have brought new light to TV as a valuable information medium, until you find yourself programming your DVR for new episodes of TV shows. Notice how your DVR has a hard time locating new content (not just because the guide content is not always in sync with the actual broadcast). TV broadcasters’ purchasing schedule of new content needs a fundamental makeover if it wants to compete in a new world.

But even if there are new broadcasts, such as CNN news, most of those shows are not covering new news but simply regurgitating the same “news bits” by different reporters, offering supposedly new perspectives. Or worse reporters now inviting panels of reporters to comment, or worse reporters now blaming other reporters from not reporting on reports correctly. A massive world of derivatives is served up to its viewers, because talk is cheap.

Guess what guys, it is not about you. No wonder people are sitting in front of their TVs with an iPad or laptop, searching the planet for original and authentic content.

We are close to the tipping point of losing interest, not in the distribution medium of TV but its deplorable content. Those who provide compelling content will survive whatever distribution medium serves it up. What keeps TV alive today is the scattered and unstructured composition of alternative content, but once a new content sponsor arises that is truly agnostic to distribution, a new world is ready to open up for all of us.

Perhaps such is the future of a new AOL. I see a grand new future for the company that does.

 

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About Georges van Hoegaerden

Georges is a serial entrepreneur, venture catalyst, 4x CEO, board director turned innovation economist (by fate). His ideas have raised $14M in venture capital and produced over $100M in returns. More.