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Innovation in … pants

 When you think something as mainstream as pants have been around for hundreds of years and its innovation has come to a halt, you need to check out relative newcomer Kühl. An american company “born in the mountains” puts a new spin on a product we wear everyday, with an innovative philosophy:

Born from our rebellious philosophy to question everything, break the rules and reject the status quo.

For that statement alone I was attracted to buying their pants.

Kühl completely redesigned the comfort of pants with stitching and fit unmatched by the standard mold its predecessors are based upon. While their fabric is rugged and should really be used as outerwear, its unique comfort and fit is makes these pants ideal for daily use wherever you are. Every aspect of these pants has been redesigned to produce a better fit and I wholeheartedly recommend them. The company has expanded to a complete range of outerwear, and after having worn their innovative pants for a while I may just explore the wider offering soon.


Full disclosure: I have no equity in products or companies I evaluate publicly on this site except that they – according to my review – adhere to the promises they make. I pay for the products I want myself and receive no promotional fees of any kind. If you agree with the discretionary role technology should play in our lives I describe in my blogs so frequently, you will find my observations of the implementation of innovation useful in determining whether or when you should buy them.


About Georges van Hoegaerden

I am an entrepreneur, technology executive, board member, CEO, venture capitalist turned innovation economist (by fate). As an entrepreneur detecting the systemic failure of economics I had to reinvent the definition and principles of economics to - for the first time - become an accurate proxy of the real world. My invention is called Renewable Economics™. Become informed about a better way to assign value to the evolution of mankind.

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