Advertising
Advertising Make-over
Monday - August 08, 2005 Filed in: Strategy
Blog readership in the first quarter of this year
jumped 45 percent to 49.5 million people, or
one-sixth of the total U.S. population, according to
a report in Red Herring today. As
potential buyers are looking to learn from
micro-celebrities what to buy and visit the
blogs that gave these micro-celebrities their
status, advertisers have new opportunities to
attach specific marketing messages to specific
content in these blogs. A new Adwords or Vibrant
Media - like opportunity where blog content is
matched with pre-defined and pre-paid
advertising keywords or categories is on the
horizon. Advertising strategies are changing
fast and about to get a big makeover again.
Never before have advertisers been able to
target buyers more precisely. Another reason why
the Internet is becoming such a powerful
distribution channel.